Thursday, September 20, 2012

The Best Business Strategy for Your Green Hotel Energy Efficiency : Eco Articles

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search for quality videos on
Alternative Energy Sources. Now, I
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perspective. Today’s amazing article is titled The Best Business Strategy for Your Green Hotel Energy Efficiency .

Article by Susan Patel

The Best Business Strategy for Your Green Hotel Energy Efficiency – Travel – Hotels and Lodging

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At EcoGreenHotel, clients are always asking for our advice about how to go green in the quickest and most affordable way possible. And our advice is always the same: operating a truly green hotel is not a piecemeal proposition. It’s not about switching a few light bulbs or putting out some recycling bins (although those are all good things to do!).

No, developing and maintaining a green hotel requires a holistic approach that begins with a shift in the way everyone thinks about what it means to own and operate an eco hotel. At the precise moment that everyone from the owner on down starts thinking about environmental sustainability as a business strategy – that’s the moment your hotel begins to go green in a meaningful way.

Formulating a business strategy means that you meticulously choose and apply your business’s resources in a way that you think will bring some sort of competitive advantage in the future. Your team already does this at your hotel. Whenever you make a decision to upgrade the carpeting or offer a new amenity, you’re strategizing. You’re betting that the upgrade and new amenities will pay off in the long run through higher guest satisfaction, which translates into repeat bookings, which means increased revenue for your hotel. You are banking on that strategy.

But have you ever thought about how going green might be an equally good business strategy? Without a doubt, the most strategic way to go green is to increase your hotel’s energy efficiency.

Energy efficiency means using less energy to obtain the same quality of service. Here’s why energy efficiency should be the centerpiece of every hotel’s business strategy:

* The hospitality industry spends .7 billion a year on energy. * Electricity use accounts for 60-70% of the utility costs of a typical hotel. * Energy-efficient lighting can reduce electricity use up to 75%.

Clearly, making your green hotel more energy efficient will positively impact more than the environment. It will positively impact your bottom line, and no matter how you slice it, that’s just good business!

EcoGreenHotel’s team of energy efficiency experts can help your green hotel plug energy efficiency into your business strategy, quickly and affordably. Contact us and get started today with our Energy Efficiency Analysis Program.

About EcoGreenHotelEcoGreenHotel LLC is a privately-held company dedicated to helping lodging facilities address abroad spectrum of sustainability issues. The company provides information, tools, checklists, current news and trends to the hospitality industry through its website, http://www.EcoGreenHotel.com. In 2009, the company launched an online marketplace for green products and services at http://www.EcoGreenHotelStore.com. In addition to the online offerings, EcoGreenHotel provides customized consulting services tailored to the needs of the hospitality industry in the areas of energy efficiency and certifications, including LEED, Green Seal and Energy Star. For those properties that have reached certified levels of sustainability, EcoGreenHotel assists with marketing services to position the properties within the growing “green” space and enhance revenue. For further information, emailinfo@EcoGreenHotel.com or call 888.229.0213.

About the Author

Most recently, Susan Patel served as Vice President of Operations at New Generation Hospitality, helping to not only grow the company, but was part of the original formation in 2006. Upon his departure, he left New Generation Hospitality with 10 hotels and new properties in the pipeline.

Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

Susan Patel

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Most recently, Susan Patel served as Vice President of Operations at New Generation Hospitality, helping to not only grow the company, but was part of the original formation in 2006. Upon his departure, he left New Generation Hospitality with 10 hotels and new properties in the pipeline.












Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.

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